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People often ask what moJoosh means and how does it relates to tea. Why can’t we leave it undefined?

We live in an era that we have an overwhelming amount of information but we are not sure about our future. We have more freedom, but we are framed with our own minds at the same time. We have never been more connected in many ways but still so disengaged.

It is precious to see people maintain their curiosity like kids when they experience tea. It is wonderful to see we are able to use our senses to understand things like men before us. It is humbling to look at the world from this plant. It is significant to be able to have the tea that all the different cultures can relate to. It worths all the efforts to share and create more opportunities for people to experience tea.


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